ideas 
without limits

Welcome to Awkward Studios, specialist consultants in TV, digital & software development helping companies to maximise their creativity, and improve on and implement their IP.

We believe ideas shouldn’t be limited to a single medium and are building a slate that supports this ethos.

we are 
awkward

Awkward is a creative studio established by Hollie Abbott & Zach Ward. The duo are combining their experience to develop entertainment-focused IP, from TV formats to games, apps and digital content. By building multimedia ecosystems around their ideas, the pair hope to establish wide-reaching, self-sustaining brands.

HOLLIE ABBOTT

Hollie is a business-winning, TV development specialist having landed commissions at a wide range of companies including Boom/ITV Studios, Zinc Media, Firecracker, Keshet and STV. She is regularly asked to contribute as a guest lecturer for industry courses, speak on a range of panels and sit on the jury of highly sought-after awards. Before TV, she worked in events, sales and theatre - all experiences she is excited to bring to this new venture.

ZACH WARD

Zach has 8 years of software engineering experience, including building and maintaining bespoke software solutions ranging from financial payment systems to personalised recommendation algorithms. He currently has multiple app-based, start-up projects on the go from a food-waste reducing community kitchen to a digital travel scrapbook. With a new-found passion for mobile development, blended with his love for and experience as a coach in competitive gaming, Zach brings an interactive and modern approach to the Awkward Studios slate.

how we can 
help

TV 
DEVELOPMENT CONSULTANCY

With 10 years experience in the TV industry, Hollie is well-connected and highly-experienced in taking an idea from it’s early stages to a full commission. She has excellent relationships with a wide network of broadcasters, production companies, distributers and AFP specialists, and has delivered sessions for the NFTS, TRC, Media Cymru Open Door Initiative and the Universities of Roehampton & South Wales.

Hollie is available for development consultancy and can help in the following ways:

SOFTWARE 
DEVELOPMENT CONSULTANCY

Zach is a software engineer with 8 years of experience developing bespoke CRM solutions, mobile applications and website designs.

Zach is available for development consultancy and can help in the following ways:

awkward 
plans

Awkward studios are currently developing their own IP across a range of media including:

TV FORMATS
DIGITAL CONTENT
APPS
GAMES
EVENTS & EXPERIENCES

If you are interested in collaborating or contributing finance to our projects, please get in touch & we can send you our development catalogue.*

*Catalogue available from February 2025.

contact 
us