Awkward Studios is an entertainment IP development studio.
We rapidly develop original formats, launch them on digital platforms first, and scale the ideas that connect with real audiences.
Create fast. Test in public. Grow IP.
What we do.
We build entertainment formats at internet speed.
Instead of slow, single-shot development cycles, we develop ideas quickly, put them in front of real audiences, and use genuine engagement to guide what scales.
Our focus is on:
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Original entertainment formats
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Repeatable, scalable IP
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Concepts designed to travel across platforms
Our first digital and social channel - Spectrum - is launching in February. The channel celebrates neurodiverse creativity, offering quality content to it's audience. The first series dropping will be Spectrum Ink - a tattooing format based in Bleeding Hearts Tattoo Studio in Nottingham and features neurodiverse artists and clients.
WHO WE WORK WITH ⁕
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How we work.
Develop → Launch → Learn → Scale
We generate bold ideas, release them on digital platforms, analyse audience response, and evolve the strongest concepts into long-term IP.
No pilots gathering dust.
No guesswork.
Just ideas in the wild.
About.
Based in Cardiff, Awkward Studios was founded by Hollie Abbott, an award-winning development executive with over a decade of experience and 13 series commissions across BBC, Channel 4, Channel 5, UKTV and ITV.
Awkward Studios combines broadcast-grade development with digital-platform experimentation and platform-economy thinking to build IP designed for scale.
We are a Pact. Future Wales company.
